A Canadian commercial of a cereal company made the last few days the rounds all over the internet before it will hit the TV channels this week. https://www.youtube.com/...). You see two good-looking white thirty-something gay men talking. An edible toddler, a black girl, climbs from one guy into the other: they are her dads. The men speak English with an endearing French accent and they tell about their life together and the adoption of their daughter. Web magazine Jezebel calls it a ‘touching adoption story’, Slate says it is ‘adorable’ and other less prominent websites use words like ‘heartwarming’. The commercial is the first of a series for the Cheerios brand of General Mills Canada. Jason Doolan, director of marketing of that company told Canadian magazine Marketing: 'We were in meeting with [the advertising] agency talking about issue of disconnection in society, this epidemic of loneliness,, […]. We talked about the history of Cheerios and the role it could play in bringing people together. Somebody stood up and said, ‘You know, when you put two Cheerios in a bowl, they float together.’ It didn’t take more than 30 seconds on Google for someone to say, ‘It’s a real thing.’ We think it’s a perfect metaphor for human beings’ desire to connect.' (http://www.marketingmag.ca/...
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